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(Psssst...click here to see my Instagram Stories!)
(Psssst...click here to see my Instagram Stories!)
(Psssst...click here to see my Instagram Stories!)
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Julia Mazza
articles • Instagram stories and posts • tweets tiktoks • memes • GIFs • Facebook posts
(Click on each to view the full post; some may open up a new window or tab)
*all follower counts are from time of posting*
 Dec. 2021 @magicallyjulia (1687 Instagram followers) @magicallyjulia (888 TikTok followers) Reel/TikTok featuring 5 different "Disney style" outfits to wear during the holidays. Promoted the video on Instagram stories with the "slider" feature to encourage engagement with my stories and the Reel itself. Instagram Reel (linked here): 2,615 views • 277 likes • 14 saves • 3 shares 21 comments Stories post: 11 interactions • 87 impressions • 5 back taps TikTok: 46 likes • 381 views • 5 comments |  Instagram Story - 10/28/19 @magicallyjulia (1,067 followers) Raised average completion rate to above 80%. Provided followers with something of value (in this case, a peek at a never-before-seen experience) and engaged them in conversation through interactive storytelling. 86% completion rate • 4 replies • 1 profile visit • 10 interactive engagements |  Instagram Story template - 2/13/20 @magicallyjulia (1,067 followers) Provided followers with something of value: a template to screenshot, fill out, and share in their own Instagram Stories. Engaged my audience by encouraging them to tag me in their story posts in order to reshare and “feature” their completed templates in my stories. Created with Adobe Illustrator. 72% completion rate • 5 shares • 3 profile visits |
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 Instagram Post - 9/28/21 @magicallyjulia (1,364 followers) Created timely content that spoke to my niche audience to inform and tap into social media hype for an upcoming event in the community. Took photos on a self-timer. Designed a photo concept that would showcase one or more fashion products. 486 likes • 5,496 impressions • 4,459 hashtag impressions • 5,484 reach • 10 follows • 16 comments • 16 shares • 40 profile visits • 14 saves |  Twitter Post - 11/8/19 @ITMMI (566 followers) Used humor to make the MMI brand memorable among the "Tech Twitter" community and invite conversation. 2 likes • 1 retweet • 1 profile click • 403 impressions |  Instagram Post - 10/28/19 @magicallyjulia (1,067 followers) Provided followers with something of value (in this case, a peek at a never-before-seen experience) and engaged them in conversation through interactive storytelling. 147 likes • 1,212 reach • 1,754 impressions • 7 comments • 4 follows • 26 profile visits • 5 saves • 1 website click • 1 share |
 Instagram Story Template @magicallyjulia (1,264 followers) Provided followers with something of value: a template to screenshot, fill out, and share on Instagram Stories. Engaged my audience by encouraging them to tag me in their story posts in order to “feature” their completed templates in my stories. Included a “tag 3 friends“ section to ensure the template's circulation. Created on Illustrator. 84 ≥ shares |  Twitter Post - 11/13/19 @ITMMI (566 followers) Used humor to make the MMI brand memorable among the recruiters community on Twitter and invite conversation. 257 impressions |  Twitter Post - 11/11/19 @TwentyPine (7,681 followers) Used humor to make the MMI brand memorable among the "Salesforce Ohana" community and invite conversation. |
 Twitter Post - 11/13/19 @ITMMI (566 followers) Used humor to make the MMI brand memorable among the "Tech Twitter" community and invite conversation. 1 like • 1 retweet • 1 profile click • 353 impressions |  Instagram Story - 12/16/19 @magicallyjulia (1,067 followers) Provided followers with something of value: a template to screenshot, fill out, and share in their own Instagram Stories. Engaged my audience by encouraging them to tag me in their story posts in order to reshare and “feature” their completed templates in my stories. Used Adobe Spark and Illustrator to create the template. 71% completion rate • 2 shares • 1 profile visit • 11 interactive engagements |  Twitter Post - 1/21/20 @ITMMI (566 followers) Used humor to make the MMI brand memorable among the recruiters community on Twitter and invite conversation. Engaged with a trending hashtag to increase exposure. 1 like • 2 profile clicks • 538 impressions |
 Instagram Post - 11/8/21 @magicallyjulia (1,594 followers) Planned a niche-specific photo concept idea prior to this trip for engagement on hashtag feeds. Encouraged comment engagement with an open-ended question in the caption. Used Adobe Photoshop to remove people in the background and add an object in my hand and a visual effect. 469 likes • 4,061 reach • 4,076 impressions • 1,086 explore page impr. • 1,962 hashtag impr. • 30 comments • 50 profile visits • 8 follows • 27 saves • 1 share |  Instagram Post - 10/01/21 @magicallyjulia (1,372 followers) Created timely content that spoke to my niche audience while engaging in storytelling and tapping into social media hype for a milestone event in the community. (Specifically, the 50th anniversary of Walt Disney World.) Designed an aesthetically-pleasing photo concept to achieve post taps and engagement on hashtag feeds. 360 likes • 2,261 impressions • 1,112 hashtag impr. • 2,003 reach • 14 comments • 12 profile visits • 13 saves |  Article - 7/17/19 Buzzfeed 182,534 views (globally across 3 languages) Their social shares of my piece received: 275 shares • 1,374 likes • 678 comments (Facebook) • 289 likes • 60 retweets • 1 reply (Twitter) |
 Twitter Post - 11/13/19 @HCMMI (256 followers) Created content that would stand out and receive link clicks among spam of similar content (in their case, job listing posts on Twitter.) 1 link click • 1 profile click • 131 impressions |  Instagram Post - 10/12/21 @magicallyjulia (1,414 followers) Carousel post. Planned a photo concept idea for personal storytelling purposes. to achieve post clicks and engagement on hashtag feeds. Wrote a caption that aimed to connect the unfamiliar subject matter with a concept my audience can relate to. 355 likes • 1,920 reach • 2,155 impressions • 1,118 hashtag impressions • 18 comments • 20 profile visits • 13 saves |  Instagram Post - 2/8/19 @gobeyondSTEM (now defunct) |
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