Julia Mazza 

articles • Instagram stories and posts  • tweets • memes • GIFs •  Facebook posts

(Click on each to view the full post; some may open up a new window or tab)

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Instagram Story - 10/28/19 @magicallyjulia (1,067 followers) Raised average completion rate to above 80%. Provided followers with something of value (in this case, a peek at a never-before-seen experience) and engaged them in conversation through interactive storytelling. 86% completion rate • 4 replies • 1 profile visit • 10 interactive engagements

Valentines Template #2-01

Instagram Story template - 2/13/20 @magicallyjulia (1,067 followers) Provided followers with something of value: a template to screenshot, fill out, and share in their own Instagram Stories. Engaged my audience by encouraging them to tag me in their story posts in order to reshare and “feature” their completed templates in my stories. Created with Adobe Illustrator. 72% completion rate • 5 shares • 3 profile visits

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Instagram Post - 4/18/20 @magicallyjulia (1,067 followers) Engaged with a trending hashtag to increase exposure. Took photos on a self-timer. Created an aesthetically-pleasing photo concept to achieve post clicks and engagement on hashtag feeds. 191 likes • 816 reach • 939 impressions • 8 comments • 15 profile visits

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Twitter Post - 11/8/19 @ITMMI (566 followers) The goal was to use humor to make the MMI brand memorable among the "Tech Twitter" community and invite conversation. 2 likes • 1 retweet • 1 profile click • 403 impressions

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Instagram Post - 10/28/19 @magicallyjulia (1,067 followers) Provided followers with something of value (in this case, a peek at a never-before-seen experience) and engaged them in conversation through interactive storytelling. 147 likes • 1,212 reach • 1,754 impressions • 7 comments • 4 follows • 26 profile visits • 5 saves • 1 website click • 1 share

Social Isolation Template #1 v2-01

Instagram Story - 3/28-3/29/20 @magicallyjulia (1,067 followers) Provided followers with something of value: a template to screenshot, fill out, and share on Instagram Stories. Engaged my audience by encouraging them to tag me in their story posts in order to “feature” their completed templates in my stories. Included a “tag 3 friends“ section to ensure the template's circulation. Created on Illustrator. 78% completion rate • 12≥ shares • 1 profile visit • 4 interactive engagements • 1 reply

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Twitter Post - 11/13/19 @ITMMI (566 followers) The goal was to use humor to make the MMI brand memorable among the recruiters community on Twitter and invite conversation. 257 impressions

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Twitter Post - 11/11/19 @TwentyPine (7,681 followers) The goal was to use humor to make the MMI brand memorable among the "Salesforce Ohana" community and invite conversation.

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Twitter Post - 11/13/19 @ITMMI (566 followers) The goal was to use humor to make the MMI brand memorable among the "Tech Twitter" community and invite conversation. 1 like • 1 retweet • 1 profile click • 353 impressions

disney+ films list template v10-01

Instagram Story - 12/16/19 @magicallyjulia (1,067 followers) Provided followers with something of value: a template to screenshot, fill out, and share in their own Instagram Stories. Engaged my audience by encouraging them to tag me in their story posts in order to reshare and “feature” their completed templates in my stories. Used Adobe Spark and Illustrator to create the template. 71% completion rate • 2 shares • 1 profile visit • 11 interactive engagements

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Twitter Post - 1/21/20 @ITMMI (566 followers) The goal was to use humor to make the MMI brand memorable among the recruiters community on Twitter and invite conversation. Engaged with a trending hashtag to increase exposure. 1 like • 2 profile clicks • 538 impressions

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Article - 7/17/19 Buzzfeed 182,534 views (across 3 languages) Their social shares of my piece received: 275 shares • 1,374 likes • 678 comments (Facebook) 289 likes • 60 retweets • 1 reply (Twitter)

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Twitter Post - 11/13/19 @HCMMI (256 followers) The goal was to create content that would stand out and receive link clicks among spam of similar content (in their case, job listing posts on Twitter.) 1 link click • 1 profile click • 131 impressions

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Instagram Post - 4/18/20 @magicallyjulia (1,140 followers) Engaged with a trending hashtag to increase exposure. Took photos on a self-timer. Designed an aesthetically-pleasing photo concept to achieve post clicks and engagement on hashtag feeds. 255 likes • 4,969 reach • 4,942 impressions • 17 comments • 1 follow • 52 profile visits • 10 saves • 1 share

ACS_0140

Instagram Post - 11/15/19 @magicallyjulia (1,067 followers) Achieved a goal of being featured as a "top post" on Instagram hashtag feeds and grow following by creating timely content that spoke to my target audience and invited conversation. 1,628 likes • 22,026 impressions • 21,095 reach • 7 follows • 37 comments • 71 shares • 114 profile visits • 57 saves • 2 website visits (100% organic)

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Instagram Post - 3/23/20 @magicallyjulia (1,067 followers) Used Adobe Photoshop to flip the direction of the teacup to face me. Took photos on a self-timer. Shot and edited a stop-motion video. 158 likes • 605 reach • 770 impressions • 9 comments • 7 profile visits • 3 saves • 1 share

Emily (3)

Instagram Post - 2/8/19 @gobeyondSTEM (now defunct)

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