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CREATING CONTENT...

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Provided Instagram followers with something of value (in this case, a peek at a closed-doors studio) and engaged in short-form video storytelling. 714 plays • 107 likes • 5 comments • 4 saves • 3 shares • 488 accounts reached • 122 reel interactions

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Traveled 1,100 miles and journeyed across eight Disney attractions to get my hands on a favorite theme park snack. (And all it cost was one plane ticket, one four-day pass to Walt Disney World, and my appetite for dinner ✌️) 327 likes on Instagram, 170 likes on TikTok

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Tapped into niche humor and jumped on a trending TikTok sound to appeal to Disney parks fan communities on Instagram and TikTok. Instagram: 1,280 views • 122 likes • 14 comments • 4 saves TikTok: 17 likes • 6 comments

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Dec. 2021 @magicallyjulia (1687 Instagram followers) @magicallyjulia (888 TikTok followers) Reel/TikTok featuring 5 different "Disney style" outfits to wear during the holidays. Promoted the video on Instagram stories with the "slider" feature to encourage engagement with my stories and the Reel itself. Instagram Reel (linked here): 2,615 views • 277 likes • 14 saves • 3 shares 21 comments Stories post: 11 interactions • 87 impressions • 5 back taps TikTok: 46 likes • 381 views • 5 comments

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Added to the building hype for the biggest movie event of 2023. Optimized text + emojis to how it would be best presented in the Threads main feed. (Viewing the post in isolation is another story...) 17 likes • 3 reposts

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Instagram Story - 10/28/19 @magicallyjulia (1,067 followers) Raised average completion rate to above 80%. Provided followers with something of value (in this case, a peek at a never-before-seen experience) and engaged them in conversation through interactive storytelling. 86% completion rate • 4 replies • 1 profile visit • 10 interactive engagements

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Tapped into timely humor to engage with the film fan community on Letterboxd. 13 likes.

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Instagram Story template - 2/13/20 @magicallyjulia (1,067 followers) Provided followers with something of value: a template to screenshot, fill out, and share in their own Instagram Stories. Engaged my audience by encouraging them to tag me in their story posts in order to reshare and “feature” their completed templates in my stories. Created with Adobe Illustrator. 72% completion rate • 5 shares • 3 profile visits

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Instagram Post - 9/28/21 @magicallyjulia (1,364 followers) Created timely content that spoke to my niche audience to inform and tap into social media hype for an upcoming event in the community. Took photos on a self-timer. Designed a photo concept that would showcase one or more fashion products. 486 likes • 5,496 impressions • 4,459 hashtag impressions • 5,484 reach • 10 follows • 16 comments • 16 shares • 40 profile visits • 14 saves

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Instagram Post - 10/28/19 @magicallyjulia (1,067 followers) Provided followers with something of value (in this case, a peek at a never-before-seen experience) and engaged them in conversation through interactive storytelling. 147 likes • 1,212 reach • 1,754 impressions • 7 comments • 4 follows • 26 profile visits • 5 saves • 1 website click • 1 share

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Instagram Story Template @magicallyjulia (1,264 followers) Provided followers with something of value: a template to screenshot, fill out, and share on Instagram Stories. Engaged my audience by encouraging them to tag me in their story posts in order to “feature” their completed templates in my stories. Included a “tag 3 friends“ section to ensure the template's circulation. Created on Illustrator. 84 ≥ shares

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Instagram Post - 11/8/21 @magicallyjulia (1,594 followers) Planned a niche-specific photo concept idea prior to this trip for engagement on hashtag feeds. Encouraged comment engagement with an open-ended question in the caption. Used Adobe Photoshop to remove people in the background and add an object in my hand and a visual effect. 469 likes • 4,061 reach • 4,076 impressions • 1,086 explore page impr. • 1,962 hashtag impr. • 30 comments • 50 profile visits • 8 follows • 27 saves • 1 share

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Instagram Post - 10/01/21 @magicallyjulia (1,372 followers) Created timely content that spoke to my niche audience while engaging in storytelling and tapping into social media hype for a milestone event in the community. (Specifically, the 50th anniversary of Walt Disney World.) Designed an aesthetically-pleasing photo concept to achieve post taps and engagement on hashtag feeds. 360 likes • 2,261 impressions • 1,112 hashtag impr. • 2,003 reach • 14 comments • 12 profile visits • 13 saves

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Article - 7/17/19 Buzzfeed 182,534 views (globally across 3 languages) Their social shares of my piece received: 275 shares • 1,374 likes • 678 comments (Facebook) • 289 likes • 60 retweets • 1 reply (Twitter)

...AND CAUSING CHAOS

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